Summer Makeover

August 18, 2013  •  Leave a Comment
Wow! Two months have passed since I have posted an update from my world. It's been a crazy summer full of long hours, summertime trips and trying to keep up. Unfortunately, I haven't had much time for portraits this summer and haven't had much inspiration in my environment.

As many of you know, I have a full-time job as a marketer for a blueberry plant farm. Summer is the blueberry harvest season and it's been extremely busy: 12-hour days, photo shoots at 5am or until 8pm, hours of writing and research. This has left me exhausted at the end of the day and simply wanting to enjoy the sunshine with my pup and guy.

Also, in a precious blog post, I detailed the sad story about how my best friend had to move away and it has left me needing to rearrange a few things in my life. I've been spending more time reading books, hanging out with my other half (we just celebrated our 7th anniversary), and working on a certain writing project instead of throwing parties.

Finally, I wanted to put my photography business through a bit of a makeover. At the farm, I work for an amazing woman with a ton of experience in brand management. She has taught me so much about branding in general and I decided to renovate my brand for Kylie Marie Photography. I didn't really know how to go about re-branding though. After created a Brand Inspiration board on Pinterest, I opened my copy of Adobe Illustrator and just started messing around in an attempt to create a logo. It's an amazing program but it's so very complicated. Finally, I enlisted the help of a graphic design friend, Adam Tamarkin, to assist with the logo.

I gave him a few options of ideas I had been kicking around for my logo. The one I had been using, a design I purchased a few years ago, was a simple tree with leaves that looked like a heart. I liked the tree idea but I gave him some other options as well.

Here is what we ended up with:

The heart is the logo itself. I also have a specific brand font and brand colors now. I love the organic feeling of the brown and the simple gray. I also occasionally incorporate a light blue as a secondary color.

But the heart itself is significant and has a special story. Rewind almost seven years and you'll find me at dinner with my boyfriend, Jason. He took me to the Oregon Electric Station for my 20th birthday which made up for the rough day I just had working at an animal shelter. After dinner, we decided to drive to the top of Skinner's Butte and take in the city lights as well as the stars. My birthday is in January so it was quite cold, Jason slipped his jacket around my shoulders and squeezed me. It was pure bliss. Then he said "look in the pocket." I looked in the breast pocket of Jason's jacket and there was a beautiful heart ring inside. I had been looking at the ring at a jewelry shop for several weeks and Jason had bought it for me. At the time, I had no idea how significant that ring would come to be. I wore it for several years and when it started to get tarnished, Jason purchased me another one from Harry Richie's. Last year he bought me a Picasso Heart Ring from Tiffany's and included the note, "I love you with all my little hearts."

To this day, I have all three heart rings.

I decided to send Adam a photo of that first, simple sterling silver ring and it ended up being the inspiration for my favorite logo design.

Here is a photo of the ring itself:
I haven't had a ton of time to work with my new brand but I have an account at Squijoo which has given me a ton of great templates to work with and help design my marketing materials. I'm hoping once September arrives, my professional life at the farm will calm down and I can start getting back to the work that makes me, me:)


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